AI Lead Generation Pipeline

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△Agentic Systems

A multi-agent AI system for finding design partners for vertical AI startups. Scrapes Reddit for small business owners with operational pain points, scores leads with pattern matching, then runs an AG2 (AutoGen) multi-agent "Socratic debate" where 4 AI agents argue about each lead before reaching consensus.

Technology Stack

PythonAG2 (AutoGen)Gemini 2.5 FlashPlaywrightAsync/Await

System Architecture

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Specifications

▸Reddit Scraper: Async Playwright scraping 40+ industry subreddits + 15 pain-point queries
▸Developer Filter: Pattern matching to reject "I built/made" posts and API/SDK mentions
▸Vertical Detection: Identifies 12 industries: Manufacturing, Healthcare, Home Services, etc.
▸AG2 Multi-Agent: 4 specialized agents: Skeptic, IndustryExpert, OutreachStrategist, Moderator
▸Socratic Debate: Agents challenge each other until consensus on lead quality
▸Reachability Scoring: HOT/WARM/COLD ratings based on post intent and timing

Design Decisions

Challenge	Solution
Reddit blocks API access	Playwright headless browser with resource blocking for speed
Too many developer posts	Negative scoring for "I built", "API", "SDK" patterns
Market research posts slip through	Skeptic agent trained to reject vague/generic questions
Need human-level judgment	Multi-agent debate simulates team discussion with diverse perspectives

Process Flow

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Pipeline Results

667

ScrapedRaw Leads

↓

ScoredQualified (≥6)

↓

ValidatedFinal Leads

92.5%Filtered Out

10%Final Conversion

3 HOTReady to Contact

Top Validated Leads

#1🍽RestaurantHOT

“How are you handling last-minute call-outs without losing your mind?”

r/restaurantowners

Pain PointStaff scheduling chaos from no-shows

AI OpportunityPredictive scheduling, backup staff matching

#2🔧HVACHOT

“Anyone use an invoice app to fill and print invoices in the van?”

r/HVAC

Pain PointMobile invoicing while in the field

AI OpportunitySmart invoicing from job photos, voice-to-invoice

#3💧Pressure WashingHOT

“Is walking the driveway with a measuring wheel the only way to quote?”

r/pressurewashing

Pain PointManual, time-consuming quoting process

AI OpportunitySatellite-based area measurement, instant quoting

#4🌿LandscapingWARM

“Best invoicing software that handles recurring billing and estimates?”

r/landscaping

Pain PointCombined invoicing + estimating for recurring clients

AI OpportunitySmart recurring billing, seasonal predictions

#5🔩PlumbingWARM

“One-man plumbing business — best next step to scale aggressively?”

r/smallbusiness

Pain PointReady to scale but overwhelmed

AI OpportunityDispatch optimization, job scheduling automation